Pittsburgh Steelers Digital Marketing Strategy
March 2021
Designed a digital marketing plan for the Pittsburgh Steelers to increase fan loyalty as well as revenue. ​Estimated revenue to be $1.8 million with a budget of $205,000 throughout the 2021 NFL season.
New Orleans Saints VR Fan Experience
August 2021 - December 2021
Created a marketing plan for the New Orleans Saints to allow fans to experience the football game in a safe environment without fear of contracting the coronavirus. Made up for lost ticket sales due to limited capacity in the stadium. ​​
Alumni Cookie Dough Transmedia Campaign
December 2021
Developed a multi media campaign for a local dessert business to increase brand awareness with a team. Explored market trends then redesigned physical and digital assets to tell Alumni’s brand story.
Lego Target Market Analysis
December 2021
Analyzed Lego's various target segments and competed a comprehensive guide to each of the segment's insights that can assist in positioning strategies for Lego.
Jittery Joe's Creative Basics Project
November 2020
Created a creative plan to increase coffee sales for an Athens, GA local coffee shop. Utilized immersive experiences, different media and influencer marketing to create a brand personality of friendliness and welcoming.
Food Conscious Internal Market Review
October 2021
Conducted an in-depth internal market review on the food and restaurant industry. Assessed the impact of a growing health conscious movement and the effects of the COVID-19 virus.