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Pittsburgh Steelers Digital Marketing Strategy

March 2021

Designed a digital marketing plan for the Pittsburgh Steelers to increase fan loyalty as well as revenue. ​Estimated revenue to be $1.8 million with a budget of $205,000 throughout the 2021 NFL season. 

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New Orleans Saints VR Fan Experience

August 2021 - December 2021

Created a marketing plan for the New Orleans Saints to allow fans to experience the football game in a safe environment without fear of contracting the coronavirus. Made up for lost ticket sales due to limited capacity in the stadium. ​​

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Alumni Cookie Dough Transmedia Campaign 

December 2021

Developed a multi media campaign for a local dessert business to increase brand awareness with a team. Explored market trends then redesigned physical and digital assets to tell Alumni’s brand story.    

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Lego Target Market Analysis

December 2021

Analyzed Lego's various target segments and competed a comprehensive guide to each of the segment's insights that can assist in positioning strategies for Lego.   

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Jittery Joe's Creative Basics Project

November 2020

Created a creative plan to increase coffee sales for an Athens, GA local coffee shop. Utilized immersive experiences, different media and influencer marketing to create a brand personality of friendliness and welcoming.

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Food Conscious Internal Market Review

October 2021

Conducted an in-depth internal market review on the food and restaurant industry. Assessed the impact of a growing health conscious movement and the effects of the COVID-19 virus.

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